Do Affirmations Really Work?

One morning after teaching my Sunday meditation class a student came up and asked me if I thought affirmations worked.

I paused for a moment, and then asked her for a little more detail.  “Like what kind of affirmations?” I asked.   “What are you telling yourself?”

Her affirmation was that she was worth $1,000,000.

I asked her if she was worth $1,000,000?

She said no.

So why would you tell yourself that?” 

I have nothing against her goal, it’s great, we all need to have a certain amount of financial security.

But what she was telling herself was a lie.

One minute you tell yourself you’re worth $1,000,000 and the next you’re applying for another credit card because you’ve maxed out all the others!

The Diminishing Returns Of Affirmations

I can remember a long, long time ago buying a book on affirmations and thinking to myself how great this was going to be.  All I have to do is tell myself that I already have what I want and somehow it is magically going to happen.

I love it!  Who wouldn’t?

So I sat down, figured out what it was that I really wanted and then proceeded to write it down on little sticky notes and put them everywhere – so I wouldn’t forget to say it. You have to say it or it won’t come true.

The first few hours I joyfully said the affirmation to myself, really willing myself to believe it.  I was so confident this was going to work – I had a lot of hope.

As the days swept by my enthusiasm started to wane.

My usual stress and anxieties started taking over.

Weakly I’d repeat the affirmation, but ultimately my negative thought habits crushed my affirmations, leaving me feeling like a fool for believing them in the first place.

It’s just too easy to pull apart a lie.

There Should Be Some Truth In It

If you’re unemployed, flat broke and living in your car – don’t tell yourself you’re successful.

You’re not.

Can you imagine sitting in your car, in this worst case scenario and conjuring up the strength to repeat the words, “I’m successful” or “I’m worth $10,000,000” and believe it?

I think the glaring disparity would bring me to tears!

Here’s the irony about affirmations.

Your brain will believe whatever you tell it.

BUT it will believe the negative thoughts and stories far more easily than the positive ones – even when the negative thoughts are lies and the positive ones are true!

It’s fine to say these things when everything’s going well – but try mustering up the strength to say this when things start going against you (as they inevitably do).

So there you are sitting in your car, wondering how you’re going to take a shower, and you’re going to interrupt that and say “I’m worth $10,000,000” and believe it?

Why We Believe Things We Know Don’t Work

We like the idea behind affirmations because we are always looking for the shortcut.

I’m not calling you lazy – I’m calling your brain lazy. Your brain will always opt for whatever path takes the least amount of energy.

When you hear for the very first time that you could have everything you ever wanted by just saying to yourself that you already have it – your brain’s motivation reward system lights up.

Almost zero risk with the prospect of a big reward?


So we temporarily suspend our rational thoughts to indulge in a delusional fantasy – where we become I Dream of Jeannie – cross your arms, say it and it will come true!

But there are real risks.

People spend thousands of dollars, they don’t have, buying books, DVDs, CDs, and attending seminars.

In the documentary Kumare there is a real-life couple that TEACHES Law of Attraction that are having their home foreclosed on in the middle of filming! Is that what they were trying to attract?

There will always be someone trying to sell you some shortcut: crystals, energy stones, healing beads, astrology charts, psychic readings, Law of Attraction, Affirmations…  And there is that little part in each of us that wants to believe it’s true. I did. I think I’ve done every one of these.

The problem is that these things don’t work.

A Little Tweak – And We’ve Got Something That Works

In the study, “Self-Talk as a Regulatory Mechanism: How You Do It Matters,” researchers from the University of Michigan argue that it is how you talk to yourself that matters most.

Using non-first-person pronouns and/or your own name were more effective than using first-person pronouns.

So let’s go back to the living in your car scenario for a minute.

Imagine instead of trying to delude yourself into believing your successful while camped out in the Wal-Mart parking lot you say something like, “you’re going to get through this, many people have lived in their cars and then gone on to be really successful, you’re smart, you’re resilient, Meredith you can do this!”

That is the kind of self-talk that could get my butt in gear. Make me feel like I really can do this.

Instead of feeling sorry for myself as I see my life play out in a Wal-Mart parking lot, I’m Bridget Jones tossing out all the old Vodka bottles and chocolate wrappers and getting on the bike!

I’m inspired, energized and motivated – all of the qualities I need to deal with this tragic turn of events. And everything I’m saying to myself is true!

Start building this “brain hack” into your goal setting.

You know you’re going to have set-backs and challenges in life – most of us are challenged by 9am!

Instead of fooling yourself into believing that it’s all smooth sailing, be reasonable and be prepared for when those obstacles arise.  Plan for how you’re going to talk yourself through it – in ways that work!

This is one of the easiest, most simple things you can do to turn a bad situation around fast.

Talk about big returns for little risk!




14 Responses

  1. This is really good! I love the way you write and the real-ness of the information. Very relatable. Thank you!!

    1. I nearly mentioned you in the post. Remember when we used to listen to Abraham-Hicks? We were so young and gullible! 🙂

  2. Excellent advice – as always – Meredith. And don’t throw out those Vodka bottles, use them to store the Lemoncello you made with the Vodka. I’m finding the de-stress video very helpful at the moment; moving house is very stressful and moving house with uncertainty about where one is going to go because the house being built to move into isn’t ready is stress +++. So I’ll be telling myself “your can do this Margaret” and also remember how lucky I am that I’m not going to be living in a car. Thank you Meredith.

    1. Thank you Margaret! Moving can be stressful but it doesn’t have to be if you keep encouraging yourself – as you are! I’m really glad the meditation video is helping! 🙂

  3. Very good advice, and always something that I can put in to use!
    I love getting your snippets of advice and wisdom!
    Thanks Cherry!!!

    1. Thank you Libby! I’m so glad you are putting these ideas to use! 🙂 They really do work and I’d much prefer we focus on things that do work!

  4. I heard a great man say, It’s Easy to Do but Easy Not to Do.
    What are you going to Do?
    The Brain needs reprograming but most people don’t know the first thing about programing.
    It works because it is working right NOW!!

    1. Hi Ernie!

      Love your comment! Yes, the brain is changing (or being “programmed”) right now – and every moment. We are always rewiring our brain – sometimes for the better, sometimes for the worse.

      You are right that most people have no clue about this – but on the other hand there are also a lot of people that are moving in this direction. For that I’m very grateful!


  5. I really love your straight to the point, non judgmental view of the situation. No false promises, we have to do the work and go through whatever happens. Thank you.

    1. Thank you Leticia! You’re absolutely right – we do have to do the work – and the work wouldn’t take nearly as long if we didn’t get so distracted with shortcuts and gimmicks!

  6. Hi Meredith,

    I am sorry to hear you knock the Law of Attraction. Honestly it works in many of the ways you teach. You do have to do the work. Maybe you don’t really understand it or have read something that did not explain it correctly. Learn more about it. It fits into your teachings. Besides that I love your lessons and comments. But do not close your mind to something that you might not understand.

    1. Hi Doreen,

      I did follow Law of Attraction for many years. I was a die-hard fan of Abraham-Hicks and even went to live seminars and listened to their CD’s obsessively.

      I agree that LOA has some aspects that work – but not absolutely. If I’m a positive person I would view the world in a more positive light but that doesn’t mean bad things don’t happen to me. We all experience gain and loss, pleasure and pain, praise and criticism. What I’d focus on in my teachings is how we respond when good and/or bad things happen.

      That’s what we have control over – our response to these situations.

      But I also find that LOA implies that if I’m positive I only attract positive people – while I would no doubt attract lots of positive people – it doesn’t mean negative people wouldn’t be attracted to me or people that want to take advantage of me too.

      What I would teach is how to deal with the negative people. For example, doing loving kindness practice – where we change our relationship to them – not necessarily there’s to us – and we don’t do it with the intent of changing them. But quite often that is a byproduct because it’s hard to be mean to someone who is continuously wishing you well – and we do pick up on that at a subconscious level.

      In my experience there are examples that make it seem like it works, and then others where it falls down.

      We have very selective memory when it comes to these kinds of things. “I was trying to attract wealth and then I found $5 on the ground” – see it works! But then the next day you tried attracting wealth again and no money appeared – but somehow that doesn’t get thrown out. We selectively remember when it confirms our belief and throw it out when it didn’t.

      My real concern with it is when it comes to attracting abundant wealth – which is how it seems to be promoted so much of the time – and how harmful that can be to people.

      I have a friend that practices this stuff religiously – spending hours everyday “manifesting wealth” and yet she’s completely in debt – she’s been doing this for at least 3 years! This is not an isolated case.

      Everything starts with your thoughts – but then you need action and a good plan! And even then it’s still not guaranteed.

      You may have much more experience with this than me (it was almost 20 years ago that I followed this) – so please feel free to point out any places where I’m wrong.

      Sorry for making this so long – I started to get on a roll!


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