Archives for subconscious brain

Make Better Decisions and Get Better Results

We like to think that every decision we make is completely rational, that we are only concerned with the facts and what makes most logical sense. I know I do, and yet I can look back on some of the decisions I’ve made over my lifetime and I really question, “what was I thinking?”

As much as we take into consideration all the facts in a pending decision, neuroscientists have found that our emotions play a much larger role in decision making than previously thought. In fact, you can’t make a decision without some emotion, we are not built like Spock.

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