We like to think that every decision we make is completely rational, that we are only concerned with the facts and what makes most logical sense. I know I do, and yet I can look back on some of the decisions I’ve made over my lifetime and I really question, “what was I thinking?”

As much as we take into consideration all the facts in a pending decision, neuroscientists have found that our emotions play a much larger role in decision making than previously thought. In fact, you can’t make a decision without some emotion, we are not built like Spock.

(more…)